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We are seeking an experienced and driven Regional Sales Manager to lead sales activities for fabrication tooling and sheet metal solutions across the West Coast territory. This high-impact role focuses on driving growth, managing a direct sales team, and building strong customer relationships within the metal fabrication, machining, and manufacturing industries.

The ideal candidate will combine sales leadership expertise with a strong technical background in fabrication machinery, CNC machine tools, workholding, and automation integration. You will mentor and develop a team of sales professionals, foster customer relationships, and deliver results in a fast-paced, competitive market.

Key Responsibilities:

• Drive regional sales growth by developing and executing strategic sales plans.
• Lead, mentor, and support a direct team of sales professionals, providing technical expertise and guidance.
• Engage directly with customers, delivering presentations, product demonstrations, and tailored solutions in fabrication tooling, automation, and sheet metal processing.
• Identify new business opportunities to expand market share and deepen customer relationships.
• Monitor market trends and competitor activity, refining strategies to maintain a competitive edge.
• Attend trade shows, industry events, and customer open houses to showcase products and solutions.
• Collaborate with internal teams to ensure seamless execution of regional sales objectives.
• Oversee daily sales operations, including recruitment, training, and performance management.

Qualifications:

• Minimum five years of sales and/or sales management experience in fabrication tooling, machining, or related industries.
• Demonstrated success managing and developing a direct sales team to achieve growth targets.
• Strong knowledge of CNC punch presses, press brakes, laser cutting systems (fiber and CO₂), plasma cutting, waterjet cutting, shearing machines, sawing equipment, stamping presses, welding systems, and finishing equipment.
• Familiarity with zero-point workholding systems, self-centering vises, quick-change modular fixturing, and 3-/4-/5-axis machining centers.
• Experience with automation integration such as robotic welding, pallet systems, and material handling solutions.
• Proficiency with CRM systems, Microsoft Office, and CAD/CAM software is a plus.
• Strong leadership, communication, and organizational skills.
• Ability to travel regionally at least 50% of the time.

Compensation & Benefits:

• Total Compensation: $100,000 – $165,000/year (base salary + commissions and bonuses)
• Comprehensive sales and product training program
• Medical, Dental, Vision, Life Insurance, Disability coverage, PTO, Holidays, and Sick Time
• 401(k) with employer match and profit-sharing plan
• Tuition Reimbursement and ongoing professional development opportunities
• Award-winning Wellness Program